Every vertical. accounted for.
Position-specific coach snapshots. WR, QB, RB, DB, LB, OL/DL covered. 8 reference demos deployed.
Personal business snapshots. Barbers, personal trainers, yoga, realtors, wellness, talent. 2 reference demos deployed · 4 niches queued.
Cause-forward snapshots. Community programs, foundations, mission-driven org. Template built when first client signs.
Subject Medias + Subject Report — Kyron's own creator platforms. Media/brand-forward positioning. Live at their own domains, own repos. Serve as the flagship portfolio for the Authority vertical.
All demos. one table.
Every outreach. on the board.
One click. operator moves.
Internal Studio Intake
Kyron-only. Post-meeting production brief. Foundation Score reference · client switcher · per-section owner/status · decision log · blockers · next actions · JSON export · print brief.
Open studio toolPreview the Coach Intake (client-facing)
Fill it out end-to-end at least once a month to feel what prospects feel. Check that all 6 sections + demo embeds work.
Open intakeTest the Tier Selector
Take the quiz. Confirm both outputs (Basic + Premium) still land right. Update if pricing shifts.
Open selectorVercel Deployments
All projects in one dashboard. Check last-deploy status. Roll back if a push breaks anything.
Open VercelGitHub Repos
Both repos + any new ones. Watch for open issues, PRs, or activity. Pull latest before editing locally.
Open GitHubSales Sheets (Print)
4 printable one-pagers — Comparison, Pricing, Timeline, Deliverables. Ctrl+P → save as PDF for prospects.
Open sheetSystem Architecture
The unified spec every vertical follows: design tokens, section skeleton, intake engine, deploy flow. Read before starting a new vertical.
Open SYSTEM.mdVoice Personas
5 personas · Kyron's verbatim voice. Subject Medias + Subject Report brand personas · Producer / Copy Lead / QA Lead role personas. Read before writing anything client-facing.
Open personasClaude Code Subagents
3 spawnable agents. copy-lead · qa-lead · kyron-producer. Wired to the personas. From any Claude Code session at this repo, delegate with "Use the copy-lead agent to draft..." — role boundaries enforced by tool restrictions.
Open .claude/agents/The scale stack. what makes the business bigger.
Money in the Door
Financial ops dashboard. MRR by client · CAC per channel · LTV per tier · runway · milestone ladder to $10K → $25K → $50K MRR. Autosaves. Numbers are the source of truth.
Open trackerTrainer OS · SaaS Tier (Tier 03)
$15K setup + $2K/mo · 12-month min · application only. Premium snapshot + private OS repo + Optimum Grading + Prospect Edge + College Directory + Personal LLM path. Hooks-OS live · Patterson + Youngblood in build.
Open product pageHooks Proposal · Presentation Page
The single page to send Hooks. Personal opener from Kyron · 4-month receipts · full offer · line-item deliverables · 12-month timeline · math · FAQ · 4 next-step cards linked to onboarding kit. Mobile-first · DM-shareable.
Open proposalThe Trail of Joy Framework · PPP
Kyron's living framework · 5 layers. Principles + Patterns + Passion foundation. 11 levels of creativity. 4 values of AI. 3 levels of learning. Product ecosystem. The framework IS the continuity product. Future clients walk this ladder together.
Open frameworkFramework in Practice · Ops Manual
Internal-only operator's manual. Altitude system (T · P · E) mapped to product tiers · Claude Operating Standard (5 rules · CLAUDE.md discipline · session logging) · agent altitude registry · sales overlay · build-to-protect protocol · 12-month continuity calendar · this-week action list. Companion to /framework.
Open ops manualVoice Rules v1 · Personal LLM Seed
40 rules · Hooks Personal LLM corpus. 30 "do write" · 10 "never write" · signature phrases · voice signatures per channel. Target: 50-70 by Day 30 · 100+ by Month 6. Foundation for 12-month tuning arc.
Open voice rulesKickoff Week SOP · Day 1-7
Removes ambiguity from Days 1-7. Payment confirm → repo scaffold → kickoff meeting → voice memo processing → agent spawn → tool integration. Owners · SLAs · escalations per day. Reusable for next 4 SaaS closes.
Open week-1 SOPReferral Request Templates
3 windows · 3 templates. Post-signing (Day 7) · post-case-study (Day 90) · post-Q1 review (Day 90+). Ideal candidate profile · intro flow · Money Tracker integration. Target: 5 referral closes by Year 1.
Open referral kitDiscovery Call Script · 30 min
The qualifying first call. 5-part 30-min structure · 6 diagnostic questions · matrix demo · fit check · 3 outcomes (proposal / follow-up / close-loop). Green/yellow/red flags. Get to decision · not maybe.
Open discovery scriptOS Scaffold Automation · bash
15-min scaffold · was 4 hours manual. Args: --name · --brand · --city · --tier. Creates 6-level folder structure · CLAUDE.md · config · README · voice-rules seed · initial commit + push via gh CLI.
Open scaffold.shPersonal LLM Tuning Playbook · M1-12
12-month LLM tuning arc. Monthly 60-min sessions · quarterly 90-min reviews. Rules progression 50 → 185. "Would I have written this?" score target: 90%+ by Month 12. The delivery mechanism for the Personal LLM promise.
Open tuning playbookContent Cadence Tracker · Weekly Grid
Prevents silence. 5 properties (TOJ · SR · SM · CBH · personal) · 7 days · 35 slots. Idea → Draft → Ready → Published. Autosaves per week. Export CSV. 60% fill = on cadence · below = sprint.
Open cadence gridHooks Athlete Community
Where trained product distributes. Skool-based community for athletes · mentees · parents · alumni. 10 channels · 4-tier gating · 9-level leaderboard. Every post feeds the 7 agents. Modeled on Subject Media Crew Hub. Included with Trainer OS.
See community pageHooks-OS · Agents Admin
Job-first agent SaaS applied to hooks-os. 7 agents (2 Draft · 2 Triage · 2 Coordinate · 1 Act) · full 7-part spec per agent · Simulation Harness with Eval Gym (50 real cases per agent) · 6-control Control Room · 0-100 4-week roadmap. $2,800/wk reclaimed capacity target.
Open agents adminDiagnostic Agents · The $999 Model (live)
Productized AI-Tools Assessment. 5 roles across the whole motion: Discovery Analyst (probe, never prescribe) · Opportunity Mapper (5-7 opps on ROI levers) · Report Architect (six-part client report) · Offer Strategist (tier + email + proposal from the 3 closing answers) · Pipeline Hunter (7 acquisition methods). Runs on tojcampaign.com · same eval loop as Hooks agents · headless via X-Diagnostic-API-Key. Full assessment chain: <$1 model cost · $999 sale.
performance-os · The Recruiting Fog Reducer (NEW)
Objective wearable data → 90-second scout reports. Subscription product line for 6th-12th grade recruits, powered by PlayerData, operated by TOJ. 4-tier ladder: Athlete Individual $49-99/mo · Trainer Roster $300-500/mo · Program $3-8K/season · Event Company $1-5K/event + rev share (Pylon anchor). Scaffolded off the 2026-07-26 Ethan Barr pilot (8 athletes covered). Includes 6 SKILL.md files ready for the TojCampaign agent runtime. Sample coach-facing report live at /performance-os/sample.
Open product page →Trainer Templates · 20 Problems Matrix
Every trainer shares 20 red-hot problems. Basic solves 8. Premium solves 15. SaaS solves all 20. Visual matrix + 3 tier templates + universal 12-section skeleton + 4-move sales script. Kyron opens this in every discovery call.
Open matrixPain Quiz · 5-Question Diagnostic
The prospect scores themselves 0-20. Basic 0-6 · Premium 7-13 · SaaS 14-20. Auto-recommends tier + auto-generates intake link with tier pre-selected. Prospect diagnoses their own pain · Kyron doesn't sell.
Take the quizCase Studies · One per Tier
3 flagship case studies. Hooks-OS (SaaS) building · Basic + Premium queued. 5-slot structure per case study. Right-sized proof for each tier's buyer. Each becomes ~3 inbound leads/quarter when distributed.
Open case studiesBusiness Templates · SB 20 Problems Matrix
Same 20-problem matrix · Small Business vertical. Barbers · PTs · Yoga · Realtors · Wellness · Talent. SB tiers ($1.2K/$3.5K/$8K). Client Insight + Referral Edge + Local Directory as SaaS tools.
Open SB matrixHooks Onboarding Kit (paperwork)
4 files · signable. Agreement · Invoice ($17K) · Kickoff agenda · 12-month deliverables. The paperwork behind the proposal.
Open kitClosing Kit · Hooks Walkthrough
The exact script for the sales call. 6-part call structure · 6 objection scripts · ask-for-yes line · DocuSign hand-off. Plus 4 post-call email templates for every scenario (yes now · yes later · think about it · specific objection).
Open walkthroughStripe Setup · Payment Infrastructure
30-min setup · you own the buttons. Step-by-step: activate Stripe under TOJ Player Management Group LLC · create $17K one-time payment link · $2K/mo subscription with 30-day trial · Zelle backup · testing · troubleshooting.
Open Stripe guideDocuSign Setup · Contract Signing
Hooks signs in 60 seconds on his phone. Print HTML→PDF from /agreement-pdf · upload to DocuSign · place 6 signature fields · send with pre-written email · save as template for Patterson + Youngblood + every future customer.
Open DocuSign guideSignable Agreement · Print-Ready PDF
Ctrl+P → Save as PDF. Editorial-print HTML of the agreement with 6 DocuSign field markers (/sig1/ /name1/ /date1/ /sig2/ /name2/ /date2/) already positioned. Load in Chrome · print with Background Graphics ON · upload to DocuSign.
Open + printOS Scaffolding Kit
5 template files. Repo structure · CLAUDE.md · config.md · data pattern · skills catalog. Apply to any new Trainer OS customer · days to spin up, not months.
Open scaffoldingOptimum Grading (Tool 01)
Analyst-graded transcripts. 48-hour SLA. Clip-linked. Private-labeled per trainer. Included unlimited with Trainer OS.
Open product pageProspect Edge (Tool 02)
Recruiting ops layer. Advocacy call ledger · coach outreach targeting · signing attribution. Trainer OS bundle only.
Open product pageCollege Directory (Tool 03)
130+ FBS · 130+ FCS · 160+ D2. Coach turnover alerts · roster-need shifts · saved searches. Unlimited with Trainer OS · $150/mo standalone.
Open product pageTrainer OS Outreach Sequence
5 archetypes · 90-day arc. Pro-level · Placement · Legacy · Faith · Community. Each archetype gets bespoke templates + follow-ups. Ship after Hooks case study publishes.
Open sequenceCase Study Factory
Every ship → next 3 clients. 5-slot structure (Frame · Decision · Build · Result · Takeaway) · publish cadence · distribution playbook · HTML + MD templates. Ready to fork per client.
Open factoryLicense Kit · Franchise Playbook
Phase 4 · deploy at $25K MRR. Sub-operator model · $2K initial + $500/mo + 20% rev share · territory rules · onboarding flow · sample license clauses. When to launch (not yet).
Open kitDelegate the work. exact commands.
┌── Draft copy · copy-lead ────────────────────────────────────────┐ Use the copy-lead agent to draft the hero + meet section for {client name}. Have copy-lead rewrite the FAQ on basic/{snapshot}.html — remove any banned phrases from the persona docs. Ask copy-lead to draft outreach DMs for the 4 coaches in docs/coach-outreach.md using the current live demos. ├── Pre-ship review · qa-lead ───────────────────────────────────────┤ Have qa-lead run the pre-ship checklist on basic/{snapshot}.html — deliver sign-off note or blockers. Ask qa-lead to verify every testimonial + placement on basic/{snapshot}.html against the intake state for {client name}. ├── Decisions · kyron-producer ──────────────────────────────────────┤ Ask kyron-producer to tier {client name} — they have {Foundation Score total}/50 and want {primary goal}. Ask kyron-producer to decide ship-or-hold on {client} — qa-lead flagged {N} blockers. Ask kyron-producer to move {client} from Contacted to Reviewed. └──────────────────────────────────────────────────────────────────────┘ Tool restrictions per agent: copy-lead Read Grep Glob WebFetch Edit Write qa-lead Read Grep Glob WebFetch Bash (no Edit/Write — reviews only) kyron-producer Full toolset (Producer authority)
One system. many verticals.
┌── LAYER 1 · Mothership ──────────────────────────────────────────┐ │ │ │ tojcampaign.com ← brand hub, mission, vertical routing │ │ │ └──────────────────────────────────────────────────────────────────┘ │ ┌──────────────┼──────────────┬────────────────┐ ▼ ▼ ▼ ▼ ┌── LAYER 2 · Verticals ─────────────────────────────────────────────┐ │ │ │ fbtrainer. smallbusiness. nonprofit. authority. │ │ tojcampaign tojcampaign tojcampaign tojcampaign │ │ (live) (pending) (planned) (planned) │ │ │ └────────────────────────────────────────────────────────────────────┘ │ ┌──────────────┼──────────────┐ ▼ ▼ ▼ ┌── LAYER 3 · Vertical Pages ────────────────────────────────────────┐ │ │ │ / /demos/{niche} /intake │ │ Mothership Reference builds 6-section AI Agent flow │ │ │ └────────────────────────────────────────────────────────────────────┘ │ ┌──────────────┼──────────────────┐ ▼ ▼ ▼ ┌── LAYER 4 · Intake · 6 AI Agent Levels ────────────────────────────┐ │ │ │ L1 · MCP → Identity (who + where connected) │ │ L2 · Single-Agent → Goals (one outcome the site optimizes for) │ │ L3 · Skills → Capabilities (services + pricing catalog) │ │ L4 · Multi-Agent → Team (ecosystem + collaborators) │ │ L5 · Agentic RAG → Knowledge (credentials + proof + media) │ │ L6 · Memory → Continuity (retention + membership + family)│ │ │ └────────────────────────────────────────────────────────────────────┘ │ ▼ ┌── LAYER 5 · Shared Design System ──────────────────────────────────┐ │ │ │ Type · Anton + Fraunces italic + Manrope + JetBrains Mono │ │ Base · --paper #F5F1E8 · --ink #14202E │ │ Flex · Per-niche palette flex (barber = dark gold, DB = navy…) │ │ Grid · 11-section skeleton, mobile-first, IntersectionObserver │ │ │ └────────────────────────────────────────────────────────────────────┘