# Trainer OS · Outreach Sequence **How Kyron approaches the next 5 Trainer OS candidates.** Read this alongside: - [`docs/tiers/trainer-os.md`](../tiers/trainer-os.md) — the product spec - [`docs/onboarding/hooks-trainer-os/`](../onboarding/hooks-trainer-os/README.md) — the onboarding kit template - [`docs/personas/subject-medias.md`](../personas/subject-medias.md) + [`subject-report.md`](../personas/subject-report.md) — Kyron's voice - [`docs/coach-outreach.md`](../coach-outreach.md) — the Basic-tier outreach templates --- ## The premise Trainer OS is **application-only, $15K + $2K/mo, 12-month minimum**. Cold DMs don't sell this. **Case study proof + warm intros + long-form voice do.** The sequence below is designed for a 90-day arc. Not a spray-and-pray. Each candidate gets a bespoke touchpoint that respects their level. **Prerequisites before starting:** - Hooks-OS formalized ([kit](../onboarding/hooks-trainer-os/README.md) executed · agreement signed · invoice paid) - Hooks case study published (using [case study template](../case-study-factory/template.html)) - Money Tracker updated with Hooks as first paying Tier 03 client **Without these, sequence has no proof — kill it and wait.** --- ## The 5 archetypes Each candidate falls into one of these archetypes. Approach differs per archetype. | # | Archetype | Signature | Example candidate profile | |---|-----------|-----------|--------------------------| | 1 | **Pro-level pipeline** | 3+ NFL/NBA/MLB alumni · elite pipeline · owns their brand | Coach with an Instagram of pro clients tagging back | | 2 | **College placement machine** | Ships 15+ D1 signings per class · has a system already · known regionally | Multi-year D1 placement track record · testimonials from parents | | 3 | **Legacy operator** | 20+ years coaching · established personal brand · community pillar | Coach whose kid now trains with them · legacy positioning | | 4 | **Faith-forward** | Mission-serious · builds character alongside players · congregation-adjacent | Coach who talks about faith without being cringe | | 5 | **Community-first** | Small-market · local hero · deep community roots · runs a nonprofit-adjacent effort | Coach known in their town more than nationally | --- ## Targeting profile · what to look for Before you approach anyone, verify they fit the [Trainer OS spec](../tiers/trainer-os.md) audience: - [ ] **10+ years coaching experience** — verify via LinkedIn / their site - [ ] **20+ active athletes** — verify via IG training posts / social proof - [ ] **Established personal brand** — has an IG account with 5K+ followers OR a real site with real testimonials - [ ] **6-figure annual revenue estimate** — infer from pricing they publish OR client volume - [ ] **Working with pros or elite prospects** — pro alumni tagged in posts / P4 signings documented - [ ] **Willing to be public case study** — check if they've been case studied elsewhere **Kill signal:** if 3+ of these fail, don't approach. Send them a Basic-tier note instead ([coach-outreach.md](../coach-outreach.md)). --- ## The 5 outreach templates ### Archetype 1 · Pro-level pipeline **Best channel:** Instagram DM (they live there · pro clients tag them) **Angle:** Match the pedigree · lead with what Hooks-OS does for pro-tracking · treat them like a peer, not a prospect. **Template:** ``` Coach — Kyron. TOJ. Watched your last 3 IG posts. {{SPECIFIC_PRO_CLIENT_NAME}} · {{SPECIFIC_INSIGHT}} Real work · not just tape. Built something for coaches at your level. Hooks flagship · 4 months in. 6 NFL + 30+ P4 managed by one system now. Advocacy ledger · NIL tracking · alumni pipeline · all in one repo. Not sending a pitch deck. Sending you Hooks' case study when it drops Q4. Want a first look? — K ``` **Follow-up (10 days later if no reply):** ``` Coach — bump. Hooks' case study drops Monday. Want the preview link first? — K ``` **Follow-up (30 days later if still no reply):** ``` Coach — last note. If Trainer OS isn't your speed, no worries. But if you ever want to see what Hooks built, DM me. — K · #DA3WAY ``` --- ### Archetype 2 · College placement machine **Best channel:** Email first (they check inbox for coach-recruiter comms) · LinkedIn second **Angle:** Lead with the College Directory + Prospect Edge tool angle · they'll appreciate the operations layer. **Template:** ``` Subject: Coach {{LAST_NAME}} — recruiting operations layer Coach {{LAST_NAME}}, Kyron Cumby from Trail of Joy. I've been following your work with the Class of {{RECENT_CLASS}} — {{SPECIFIC_PLACEMENT}} was a serious win. I've built a recruiting operations platform for trainers at your level. Not a website. Not a scheduler. A private operating system. The key modules: · College Directory (all FBS + FCS + D2 · coach turnover alerts · roster-need shifts by class) · Prospect Edge (recruiting activity feed · target lists per athlete · advocacy call ledger with attribution) · Optimum Grading (analyst-graded film transcripts · 48-hour turnaround · private-labeled) Coach Margin Hooks is 4 months in as the flagship. His system tracks 30+ P4 athletes + 6 NFL alumni through one repo now. I'd like to send you Hooks' case study when it publishes Q4. Zero cost. No pitch call. Want the preview link when it's ready? — Kyron Trail of Joy Player Management Group, LLC kyron.cumby.1@icloud.com ``` **Follow-up (14 days later):** ``` Subject: Preview link Coach — case study preview is live. {{LINK}} 3-min read. Skim the recruiting-operations section (Slot 3). If it lands, we can talk. If not, no follow-up. — K ``` --- ### Archetype 3 · Legacy operator **Best channel:** In-person or phone if warm intro exists · else long-form email **Angle:** Respect the legacy · this is an inheritance play — the OS carries their voice forward. **Template (long-form email):** ``` Subject: Coach — legacy conversation Coach {{LAST_NAME}}, Kyron Cumby, Trail of Joy Player Management Group. I want to talk about legacy. You've been coaching {{X}} years. You have a voice, a philosophy, a way you talk to parents and athletes that other trainers can't fake. It's yours. And it's what makes your program different. Here's the thing: that voice isn't documented anywhere. Not in a way that survives beyond you. Not in a way that scales past the number of hours in a week. I've built an operating system for coaches at your level. Private repo. Six-level architecture. It captures your voice, your playbook, your athlete history, your coaching frameworks — and over 12 months, it evolves into a Personal LLM that thinks like you. Not to replace you. To multiply you. Coach Margin Hooks is 4 months in as the flagship. His three funnels (athlete, trainer, brand/NIL) all run through it. His voice — the exact way he writes DMs, drafts advocacy calls, briefs parents — is now embedded in a system his son will inherit. $15K setup, $2K/month, 12-month minimum. Application-only. I'm not sending a pitch deck. If this resonates, reply and I'll send you Hooks' case study when it publishes. Coffee if you're ever near Plano. Respectfully, Kyron Cumby Trail of Joy Player Management Group, LLC kyron.cumby.1@icloud.com ``` **Follow-up (21 days later):** ``` Coach — one bump. The case study published. {{LINK}} The line I keep coming back to is Hooks': "The OS knows my athletes better than my head knows my calendar." That's the outcome. Not a website — an inheritance. — K ``` --- ### Archetype 4 · Faith-forward **Best channel:** Instagram DM · then phone if they open a conversation **Angle:** Mission-serious · match their tone · reference QB Craft's Timothy 4:12 pull-through if relevant. **Template:** ``` Coach — Kyron Cumby · Trail of Joy. Been reading your posts. The way you talk about {{FAITH_MOMENT_OR_MISSION_QUOTE}} — real. I build systems for coaches serious about the mission side. Coach Margin Hooks is 4 months into his OS. His system now runs three funnels — training, mentorship, brand — with his voice at the center. The mission scales through the system. The system carries his character forward. Not sending a pitch. Sending you Hooks' case study when it publishes. Want the preview? — K "Let no one despise you for your youth, but set the believers an example in speech, in conduct, in love, in faith, in purity." — 1 Timothy 4:12 ``` **Follow-up (14 days later):** ``` Coach — bump. Case study preview is live: {{LINK}} Two paragraphs about how the system carries mission. That's the part. — K ``` --- ### Archetype 5 · Community-first **Best channel:** Instagram DM · warm, no formality **Angle:** Match the humble tone · positioning is "one system serving your whole community" · reference Big Griff-style local hero pattern. **Template:** ``` Yo Coach — Kyron. TOJ. Been watching your work in {{TOWN_NAME}}. The way you're building something for {{SPECIFIC_LOCAL_MOMENT}} — real thing. I built a system for coaches serving their community at your level. Coach Margin Hooks · Plano · 4 months in. His system tracks every athlete, every parent, every advocacy call. Nothing falls through. Everyone gets served the way they deserve. Not selling. Just wanted you to see it when Hooks' case study drops. Want the preview link? — K ``` **Follow-up (10 days later):** ``` Bump. Case study live: {{LINK}} Skim the "family / multi-gen pattern" section if you look at nothing else. — K ``` --- ## The tracking sheet Log every outreach in Money Tracker at [/money](../../../money) Section 02 Acquisition. Also mirror in this table: | Coach | Archetype | Sent | Channel | Read | Replied | Reviewed CS | Booked call | Signed | |-------|-----------|------|---------|------|---------|-------------|-------------|--------| | {{CANDIDATE_1}} | 1 · Pro-level | ☐ | IG DM | ☐ | ☐ | ☐ | ☐ | ☐ | | {{CANDIDATE_2}} | 2 · Placement | ☐ | Email | ☐ | ☐ | ☐ | ☐ | ☐ | | {{CANDIDATE_3}} | 3 · Legacy | ☐ | Email | ☐ | ☐ | ☐ | ☐ | ☐ | | {{CANDIDATE_4}} | 4 · Faith | ☐ | IG DM | ☐ | ☐ | ☐ | ☐ | ☐ | | {{CANDIDATE_5}} | 5 · Community | ☐ | IG DM | ☐ | ☐ | ☐ | ☐ | ☐ | Update weekly. --- ## Sequencing calendar **Day 1 (post Hooks case study publication):** Send outreach to all 5. Batch it. One morning block. **Day 10:** Check reads + replies. Send Round 1 follow-ups to any who haven't replied. **Day 24:** Send Round 2 follow-ups to any who haven't replied to Round 1. **Day 45:** For any who replied → book 30-min discovery call. For any who ghosted → close-loop with final note. **Day 60:** Any discovery calls happened → send Hooks onboarding kit as inspiration for their own path. **Day 90:** Contract close attempts on any candidate in "reviewed + interested" state. **Expected conversion:** 1 out of 5 signs by Day 90. **That's $17K cash + $2K/mo new MRR** from one outbound cycle. --- ## Pipeline expectations Working the sequence at this cadence: | Metric | Realistic | Ambitious | |--------|-----------|-----------| | Read rate | 60% | 90% | | Reply rate | 30% | 50% | | Discovery call booked | 15% (~1 of 5) | 30% (~2 of 5) | | Contract signed | 10% (~1 of 5) | 30% (2 of 5) | **If 0 signs at Day 90:** the sequence isn't the issue. The proof (Hooks case study) or the market fit (wrong archetypes) is. Reassess before running another cycle. **If 1+ signs at Day 90:** run the cycle again with 5 new candidates. Compound. --- ## Rules of engagement - ✅ **One follow-up per stage.** Never more. Chasing kills authority. - ✅ **Always link to a real case study.** Never pitch without receipts. - ✅ **Match their tone.** Pro-level = tight/confident. Legacy = long-form/respectful. Community = warm/short. - ✅ **Kill loops fast.** If they ghost after Round 2, close-loop and move on. Don't re-engage for 6 months. - ❌ **Don't send cold pitches without warm signal.** Trainer OS is not a cold-outbound product. - ❌ **Don't discount.** The price is the filter. Discounting attracts wrong fits. - ❌ **Don't sell without Hooks case study live.** Proof or don't play. --- ## What "signed" looks like When someone says yes: 1. **Send [`docs/onboarding/hooks-trainer-os/agreement.md`](../onboarding/hooks-trainer-os/agreement.md)** — customized to their brand 2. **Send [`docs/onboarding/hooks-trainer-os/invoice.md`](../onboarding/hooks-trainer-os/invoice.md)** — with their $15K + $2K 3. **Schedule kickoff** using [`kickoff.md`](../onboarding/hooks-trainer-os/kickoff.md) agenda 4. **Apply [`docs/onboarding/os-scaffolding/`](../onboarding/os-scaffolding/README.md)** on Day 2 5. **Update Money Tracker** — add them as a paying Tier 03 client Every signed customer follows the exact same onboarding as Hooks. That's the standard. --- ## Change log | Date | Change | By | |------|--------|-----| | 2026-07-12 | Initial sequence · 5 archetypes · 90-day arc · tracking sheet | Kyron + Claude |