Train smart.
Study smart.play fast.
Elite football development for RBs and skill athletes — from a coach who trains NFL players and hasn't forgotten what it takes. 151K following. Emotion on 100. Energy unmatched. I speak from scars — that's why it hits different.
Former Player
Community
CPT · CES
Program
Pros who trust the work.
Working NFL athletes trust 3Hunnid. So can you.
I ain't ask for respect. i made it mandatory.
The coach that NFL RBs call in the offseason. The trainer that shows up when the lights are on. The voice that pushes athletes past what they thought their limit was.
Hicks
Former Purdue Boilermaker. Athletic trainer with four active certifications (CNC · CPR · CPT · CES). Coach for NFL RBs in the offseason, mentor to high schoolers year-round. The name behind 3Hunnid — the RB program that shows up when other coaches disappear.
I don't sell hype. I sell reps. Whether you're a Zeke Elliott coming in to sharpen up, or a 14-year-old learning the position — the standard is the same. Train the body. Train the mind. Dominate the game.
The in-season program has 10 slots. If you belong here, come get one. If you don't, I'll tell you what to work on first and where to come back when you're ready. #DA3WAY.
Weekly work. every level of the game.
Every session works the body and the mind. Film study. Situational IQ. Position-specific reps. Because you don't get better only in the offseason — real ones improve while the lights are on.
Position-Specific Development
RB vision + decision making, route running & releases, tailored to your position. Controlled in-season workloads that keep you sharp without cooking you.
Weekly Film Study
Down & distance situations. Red zone concepts. Goal line breakdowns. Clock management. We watch what happened Friday so we can fix it before next Friday.
Situational Football IQ
Coverages & defensive keys. Pre-snap reads. Defensive recognition. The stuff that separates the players who make plays from the players who watch them get made.
Opponent Breakdown
Game preparation. Opponent tendencies. What to expect Friday. You show up Saturday morning ready — because we already scouted them for you.
Dallas home. work goes global.
Primary training out of Dallas. Camps drop where the demand is. Virtual film study open to any RB or skill athlete anywhere.
Three ways to work. one standard.
Same standard at every level. Zeke gets treated like the high schooler. The high schooler gets treated like the pro. Pick your entry point.
- Weekly film study session with Coach
- Situational football IQ curriculum
- Opponent breakdowns before your games
- Text access for quick Q's
- Cancel anytime
- Weekly on-field session in Dallas
- Weekly film study + opponent breakdown
- Controlled workloads (in-season safe)
- Route running & releases · RB vision
- Text access · game-day check-ins
- 4x/week on-field program
- Full film + IQ + game-prep curriculum
- Speed & explosiveness development
- Nutrition + recovery guidance (CNC-certified)
- Same room as Coach's pro clientele
Emotion on 100. energy unmatched.
"J Hicks is a real one. He'll push you past what you think you can do — and give you the film breakdown to back up why it matters."
"I've trained with the biggest names in the country. Coach J is the one who actually makes me watch the film. That's the real work."
"The in-season program changed my Fridays. I show up knowing what the defense is doing before they line up. That's Coach."
What athletes and families actually ask.
Yes. Controlled workloads mean I can't take 30 athletes in-season and still deliver the standard. 10 slots. If you're on the list, you get everything. If you're not — apply for next in-season window or start with Virtual Film Study.
Middle school through pro. RB specialization is the primary focus but I train all skill positions — WR, TE, DB. If you're serious about improving, age isn't the filter. Coachability is.
Yes. Ezekiel Elliott, Matthew Judon, Travis Etienne, and other pros come through in the offseason. Not for photo ops — for real work. Your HS athlete or your college RB gets the same standard those guys get.
Send your Friday film. Sunday night or Monday morning we sit down on Zoom (group or 1-on-1 depending on tier). I break down what you did well, what you missed, what to fix — and what your next opponent is going to do on tape.
Fill out the form. Send film if you have it. I'll respond within 24 hours. 15-min call, no cold sales. Either we agree it's a fit and pick a tier, or I route you to what actually helps you. I'm gone get you moving one way or another.
Virtual cancels anytime. In-Season is a monthly commitment, first-week satisfaction refund. Off-Season Elite is application-based and custom-scoped. If we're not right for each other, we make it right.
I'm gone get you moving.
Free intro. Send your film. Get an honest read on where you are and what tier fits. Real answers only — no cold sales, no filler.