Coach —
this is what
we've been
building.
Four months in on hooks-os. Time to make it real. A 12-month Trainer OS engagement. One number. One signature. No games.
Coach — hooks-os has been in production for 4 months. We've built the CBH advocacy ledger. We've wired the NIL pipeline for the 30+ P4 roster. Trainer Blueprint is scoped and moving. Marvin's OS profile is the reference build for every athlete on the platform.
Not one dime has changed hands.
That was fine while we were figuring it out. It's not fine now. What we've built is the flagship Trainer OS for the whole TOJ platform. Every trainer I approach after you will see hooks-os as the case study. That's your position. And it's worth formalizing.
This proposal is what I'd send anyone else. But you're not anyone else — you're the first, and the price reflects the working relationship we already have. Same tier, same terms, same 12-month path. Just now on the record.
Four months. already this.
Not projections. Not roadmaps. What's already in the repo, already tracking athletes, already logging every advocacy call.
Personal training access · 26 HS All-Americans in the alumni database · full recruiting attribution per athlete · CBH advocacy ledger logs every college coach call.
Apex trainer product for other trainers · $3.5-5K price point scoped · productization roadmap in flight · sales attribution wired to your OS.
First-of-its-kind in TOJ network · per-athlete brand + deal tracking for the 6 NFL + 30+ P4 · engagement monitoring on the elevated-mode audience.
Formalize what's already working.
Tier 03 · Trainer OS · SaaS Program. 12-month minimum. Application-only tier · you're the application.
Continue hooks-os platform maintenance + Premium snapshot rebuild for skysthelimit.com + full tool integration (Optimum Grading · Prospect Edge · College Directory) + monthly Personal LLM tuning + quarterly strategy review + published case study by Month 3.
Ten deliverables. line-item.
Continued maintenance of your hooks-os repo · all TOJ platform updates automatically applied · 99.5% uptime SLA · 24-hour async response.
Editorial multi-page rebuild · member area · client intake system · sales flow (tier selector + case studies) · monthly content refresh · quarterly review.
Analyst-graded film transcripts · 48-hour SLA · clip-linked · private-labeled as CBH Optimum Grading · unlimited for your entire roster.
Coach outreach targeting · recruiting activity feed · advocacy call ledger enhanced (built on your existing CBH pattern) · attribution reporting.
All FBS + FCS + D2 programs · 1,800+ coaches tracked · coach turnover alerts · roster-need shifts · saved searches for CBH pipeline.
1-hour session · 2nd Tuesday of each month · your corrections become permanent rules · 12-month path to a Personal LLM that thinks like you.
90-minute deep dive in months 3, 6, 9, 12 · funnel prioritization · Trainer Blueprint milestones · roster + pipeline pressure-test.
Full case study on TOJ mothership · reviewed and approved by you first · doubles as marketing asset for your Trainer Blueprint funnel too.
First look at every new TOJ tool · priority support queue · direct Kyron access (Slack + urgent SMS) · your feedback shapes the platform.
NEW: Gated Skool community for your athletes · mentees · parents · alumni. 10 channels · 4-tier gating · 9-level leaderboard. Every post feeds the 7 agents. Modeled on Subject Media Crew Hub.
You own all business data in hooks-os · you own the voice corpus + rules · you own the emerging Personal LLM · TOJ owns platform infrastructure.
What happens week by week.
What it costs. what it returns.
Payback typically hits inside 6 months. By Month 12, the OS has paid for itself twice and returns dollar-for-dollar on time from that point forward.
Real questions. real answers.
Because hooks-os is the flagship. Every trainer I approach next sees your OS as the case study. That position deserves formal commercial terms — a real contract, a real SLA, a real IP framework. This locks in your founding-client status and gives us both a real 12-month operating agreement. It also lets me hire a Copy Lead and QA Lead against real MRR without you being a favor.
No, on purpose. The price is the filter for every trainer I approach after you. If I discount for the flagship customer, every subsequent trainer negotiates from a lower floor and the tier collapses. This is the number, forever. Being first means you set the standard, not the ceiling.
Personal LLM emergence is progressive · not binary. By Month 6 the OS is drafting your weekly emails and IG carousels in your voice. By Month 12 it's handling multi-step strategic work with your approval. If we hit Month 12 and it's not passing the "would I have written this?" test 90%+ of the time, the tuning cadence intensifies until it does — no additional cost.
You get a full export of all Client-owned data (athletes, deals, voice rules, feedback corpus). Platform infrastructure stays with TOJ so it can support future trainers. You keep your Personal LLM corpus — TOJ maintains the underlying platform. Termination requires 30 days notice after Month 12. See Section 8 of the agreement.
Yes. Everything OS drafts for you is yours to use however you want — DMs, emails, camp promos, Trainer Blueprint material, book content, keynote talks. Your Personal LLM is your Personal LLM. TOJ retains the underlying platform IP; you retain everything the platform produces from your voice.
The case study is drafted by TOJ, reviewed and approved by you before publishing, and can be removed on 30-day written notice at any time. But we've been shipping real work for 4 months — the case study is going to be strong. Reviewing before publishing is the standard.
Yes. You can invite additional team members to the hooks-os repo as read-only or write access. The OS itself scales — as long as staff members are part of your operation. Adding a truly separate person (business partner with their own funnel) is a conversation.