TOJ
Trail of Joy
Snapshot Program
Sales Sheet 01/04Tier Comparison
Premium vs Basic · The choice

Two products.
One design system.

Both tiers ship a professional, editorial-grade coaching platform. What differs is scale, features, and buyer profile. Pick the row that fits — Premium for coaches with a real portfolio worth flexing; Basic for coaches building their first paying roster.

Basic Snapshot
Starter Platform
One-file editorial site · booking flow · playing-career authority
Premium Snapshot
Portfolio Platform
15-section marketing site + 7-page member area + admin CMS
Feature Basic Premium Notes
Marketing Site
Editorial heroPremium: cinematic
Playing career strip
Meet the Coach section
Services / pillars (4)Same structure
Locations (3-city)
Tier ladder✓ 3✓ 5Premium: full ladder
Testimonials
Objection-first FAQ✓ 6✓ 10
Booking / intake form
4D · Spatial IntelligencePremium only
Where Do You Fit? quizPremium only
Interactive route treePremium only
Case study sectionPremium only
Portfolio + Recruiting
Featured roster (4 athletes)Premium only
Full athlete database25+ with grades
Optimum Grading™ system5-pillar eval
CFR partnership integrationPremium only
Advocacy logPremium only
Prospect Edge transcriptPremium only
Member Area
Free preview / paywall2:00 free
Multi-tier membership3-persona
Lesson library + video hosting40+ lessons
Community forumPremium only
Parent live Q&A + playbookPremium only
Account settings + family planBoth tiers use
Coach Operations
Full CMS (publish-lesson wizard)Premium only
KPI dashboard + analyticsPremium only
Trainer Blueprint licensingSub-license out
Content slot systemBoth tiers
Basic buyer profile

Coach with playing career · building their roster.

0–50 clients today. Wants a professional presence + booking flow. Playing credentials are their authority. Local-to-regional reach. Setup: 3–7 days. Investment range: $1,500–$5,000.

Premium buyer profile

Coach with a portfolio · building a platform.

Real portfolio: 10+ pros, All-Americans, signature methodology. Wants membership tiers, evaluation system, coach admin. Regional-to-national reach. Setup: 2–6 weeks. Investment range: $10,000–$50,000.