Every client. every dollar.
One row per paying client. MRR aggregates automatically. Setup fee tracked separately for cash-on-hand.
Cost per client. per channel.
Track spend + conversions per outreach channel. CAC calculates automatically. Kill channels that don't convert within 30 days of tracking start.
Lifetime value. by tier.
Assumes months of retention per tier. Adjust the "avg retention (months)" input as real churn data comes in. LTV / CAC ratio should stay above 3× to keep unit economics sane.
Where the next dollar comes from.
Enter live pipeline counts. Projected MRR uses stage conversion rates × avg Basic MRR. Adjust the tier mix assumption in the LTV section.
The MRR ladder. one rung at a time.
Every milestone unlocks a specific action. Hit $10K → activate first hire consideration. Hit $25K → hire first person. Hit $50K → run playbook per Phase 4 franchise.
Months of oxygen. honest number.
Enter cash on hand + monthly burn. Runway calculates automatically. If burn > MRR, you're in survival mode — cut burn or accelerate revenue before hiring.
Every dollar decision. on the record.
Log tier changes, refunds, discounts, comp'd work, and anything else that touches money. Future you needs this trail.