| Property | Mon | Tue | Wed | Thu | Fri | Sat | Sun |
|---|
◆ The 5 properties · What publishes where
Trail of Joy
Mothership · case studies · trainer platform announcements
2×/wk
Subject Report
Athlete evaluation platform · testimonials · signing wins
3×/wk
Subject Medias
Athlete visibility · media coverage · storytelling
2×/wk
CBH-adjacent
Hooks case study · Trainer Blueprint · alumni content
1×/wk
Personal (Kyron)
Founder brand · behind-the-scenes · thought leadership
2×/wk
Weekly total target
10 published pieces across all 5 properties
10/wk
◆ Status flow · 4 stages per cell
Idea
Just captured
Draft
In progress
Ready
Approved · scheduled
Published
Live · counted in stats
◆ 4 principles
Silence is the enemy
A week with zero published = 1 week of pipeline decay across the entire funnel. Better rough than silent.
Property discipline
Every post lives on ONE property. Don't cross-post the same content to all 5. Each property has its own voice · audience · promise.
Ideas are cheap · publish is expensive
Load Ideas throughout the week. Move to Draft on Sunday. Publish Tue/Thu/Sun. Batch the expensive step.
The 60% rule
Aim to fill 60%+ of 35 slots. Below 50% = kick off content sprint. Above 80% = you're spending too much time here vs client work.