Setup process · From signed to live
The onboarding timeline.
Basic launches in a week. Premium takes a few. Both follow the same 5 phases — intake, scope, build, content, and launch. Only the depth changes.
Phase01Intake
Day 0
Coach fills intake form
Basic intake form: Brand · Goal · Needs (6-min autosaved form). Kyron reads within 24 hours.
Week 0
Application + 60-min kickoff call
Premium application (12-min form) → kickoff call to align scope, timeline, and shared understanding of the portfolio.
Phase02Scope
Day 1–2
Proposal + signed agreement
50% deposit at signing. Scope doc outlines exact deliverables, timeline, and price locked from intake range.
Week 1
Detailed proposal + milestone contract
1st of 3 milestone payments. Full scope doc with feature list, integrations, content ops plan, and 90-day launch schedule.
Phase03Build
Day 3–5
Rebrand + configuration
Colors, copy, playing career, services, locations, tier pricing all customized. Content slots wired for drop-in.
Week 2–3
Full platform build + integrations
Site + member area + admin CMS. Stripe, Vimeo OTT, Memberstack, GHL workflows all wired. Content ops sprint starts.
Phase04Content
Day 5–6
Coach drops in content
Photos, videos, testimonials plug into content slots. Content Manifest guides shoot list if a shoot is included.
Week 3–5
Content collection + methodology
Full shoot production (if ordered) · lesson library upload · database populated · methodology named + branded (Optimum Grading™ etc.)
Phase05Launch
Day 7
Deploy + training + go live
50% balance due at launch. Deploy to domain, 1-hour training call, 30-day launch support included.
Week 5–6
Deploy + admin training + weekly cadence
Final milestone payment. 2-hour team training on admin CMS. Weekly cadence for 90 days. Then monthly ongoing.
What we need from the coach · Both tiers
Content · The long pole
- Coach headshot / on-field photo (or shoot ordered)
- 3–6 athlete photos (roster + case studies)
- Testimonials (written OK — video better)
- Playing career bio + accolades
- Premium: full lesson video library
Decisions · Fast turnarounds
- Sign-off on rebrand within 48 hours of preview
- Tier pricing decisions from intake ranges
- Domain purchase + DNS access
- Stripe + Vimeo + GHL account access
- Weekly check-in availability