Investment · Simple. Direct. Ranged.
Two tiers. clear pricing.
Every engagement starts with an intake call — no locked pricing without scope alignment. The ranges below reflect ~90% of clients within each tier. Real number is set after the intake.
Basic Snapshot
Starter Platform
Playing career · one-file editorial site · booking flow. Sets up in a week.
Setup feeOne-time
$1,500 – $5,000
Hosting + maintenance
$99 – $199/mo
Includes
- 1 editorial marketing site
- Brand rebrand (colors, copy)
- 3-tier ladder setup
- Booking / intake form
- Content slot system
- Custom domain deployment
- 1-hour training call
- 30-day launch support
Premium Snapshot
Portfolio Platform
Full platform: marketing site + 7-page member area + coach admin CMS.
Setup feeOne-time
$10,000 – $50,000
Hosting + ops
$499 – $1,499/mo
Includes
- Cinematic marketing site (15+ sections)
- 7-page member area
- Coach admin CMS
- Multi-tier membership setup
- Optimum Grading™ system
- Athlete database (25+ ready)
- Video hosting integration (Vimeo OTT)
- Stripe + Memberstack + GHL setup
- 2-hour team training
- 90-day launch support
Optional add-ons · À la carte
| Add-on |
What it covers |
Price |
| Copywriting sprint | Full site copy in the coach's voice, 3 revisions | $1,500 – $4,000 |
| Photo shoot production | Half-day shoot, coach + athletes, delivered edited | $1,200 – $3,500 |
| Video editing | Hero reel + up to 6 lesson cutdowns | $2,000 – $6,000 |
| Full GHL setup + workflows | 10 workflows, 3 pipelines, calendars, email/SMS | $3,500 – $8,000 |
| Paid ads setup + first campaign | Meta + Google, 30-day launch, ongoing $/mo | $2,500 setup |
| Ongoing content ops (monthly) | Weekly IG content + 1 blog post + email newsletter | $1,500 – $3,500/mo |
| Fractional operator (monthly) | 10 hrs/week ops support, calendar mgmt, member support | $2,500 – $5,000/mo |
| Custom methodology naming | Trademarkable branded methodology (like Optimum Grading™) | $3,000 – $6,500 |
Payment terms: 50% at contract signing, 50% at launch. Payment via wire, ACH, or credit card (3% processing fee for CC). Retainers ($5K+) can spread across 3 milestone payments. Basic clients often prefer to pay upfront to lock the setup slot. Premium engagements are milestone-based with signed scope docs at each phase.