What you get · Line-item deliverables

Everything included.

The concrete list of what ships in each tier. If it's not on this sheet, it's an add-on. If it is on this sheet, it's in your quote.

Basic Snapshot

Starter Platform

Marketing Site (1 file)

Editorial hero + kicker + primary CTA
Playing career strip (4-metric)
Meet the Coach with mantra + bio
4 training pillars (position-specific)
3 location cards (primary · secondary · virtual)
3-tier ladder (Virtual · 1-on-1 · Application)
3 testimonial cards
6-question FAQ
Full booking / intake form

Design System

Custom brand colors (accent + dark)
Anton + Fraunces + Manrope + JetBrains Mono
Content slot system + toggle
Reveal animations + reduced-motion
Full mobile responsive

Copy + Assets

Coach voice copy across all sections
Rebranded from intake answers
Custom favicon + meta tags
OG image spec for social sharing

Deploy + Support

Deploy to custom domain (Vercel/Netlify)
1-hour training call after launch
30-day launch support (bug fixes, copy edits)
1 rebrand pass included

Premium Snapshot

Portfolio Platform

Marketing Site (20 sections)

Cinematic hero (video-ready) + HUD marks + marquee
Who-this-is-for cards + Meet Coach + recognition strip
How It Works + 4D Spatial Intelligence + fit quiz
5-tier ladder + Free Film Room + interactive route tree
Advocacy log + cohort + Prospect Edge + case study
Managed athletes roster + database + Blueprint + events

Portfolio System

Athlete database (25+ athletes ready to populate)
Optimum Grading™ 5-pillar evaluation
CFR partnership integration slot
Filter chips (Pros · College · HS · Youth)

Member Area (7 pages)

Tier picker (3-persona subscription)
Lesson library w/ track filters + progress
Lesson viewer + 2:00 paywall + rep-check quiz
Community forum + Parent Q&A + Account
Coach admin CMS + publish wizard + analytics

Integrations + Ops

Stripe + Vimeo OTT + Memberstack setup
GHL: 10 workflows · 3 pipelines · calendars · email/SMS
2-hour team training
90-day launch support + weekly cadence

Included in every engagement · Both tiers

Content Manifest

Full spec doc mapping every slot → file → dimensions. Half-day shoot list for your videographer.

Content Slot System

Drop-in img/video pattern. Preview toggle. Real content plugs in with zero code changes.

Full Handoff Kit

Admin credentials, update process, hosting instructions, first 30-day check-in scheduled.

Direct Access

Kyron's phone + email during engagement. No account managers. No support tickets.

The Trail of Joy Guarantee

If it's not right, we make it right.

If the launched site doesn't match the scope signed on Day 1, we rebuild the miss at no extra charge. If we can't get it right within a fair second pass, we refund the setup fee minus content costs already incurred. No games.